Position Iberostar Playa Mita as an ideal destination for the US market.
Iberostar sought to establish Iberostar Playa Mita as a top choice for travelers from the US market. To achieve this goal, the strategy involved collaborating with the influential travel content creator, @theloverspassport, known for their engaging travel content and large following among US travelers.
Our Solution
@theloverspassport created captivating content showcasing the luxury and beauty of Iberostar Playa Mita. They highlighted the resort’s amenities, stunning location, and unique experiences, resonating with their audience’s desire for luxurious travel destinations.
Their posts featured breathtaking images and insightful captions that emphasized the exclusive offerings of Iberostar Playa Mita, positioning it as a must-visit destination for US travelers seeking an unforgettable vacation experience, and enticing their followers to consider it for their next getaway.
The content reached and engaged a wide audience, generating significant visibility for Iberostar Playa Mita by showcasing the allure of the resort. Finally, it sparked meaningful interactions, including likes, comments, and shares, indicating high engagement levels among the audience.
