McCormick is a global flavor leader boasting a rich history of flavor innovation dating back to its humble beginnings in Baltimore. From spices to condiments, McCormick’s diverse portfolio caters to food manufacturers, restaurants, and families worldwide. McCormick’s commitment to flavor excellence is evident in its continuous drive to elevate the art, science, and passion of flavor.
However, McCormick faced a challenge: they needed to increase awareness of their Mayonnaise product among Mexican American audiences to boost its sales. To tackle this challenge, we devised a strategy to engage top foodie influencers within the US Hispanic Market. Collaborating with these influencers, we created a series of engaging content tailored to resonate with their followers. The content primarily focused on family moments and recipes that aimed to evoke a sense of nostalgia among the target audience.
The campaign results surpassed expectations and resonated well with the core target audience. The influencers created just the kind of content McCormick needed to reach its target audience and boost the sales of its products:
