AMD, a leading technology company dedicated to the development of processors for personal computers, needed an influencer campaign to raise brand awareness and gain new sign-ups among U.S. college students.
To achieve these objectives, the campaign focused on following a day in the life of a popular influencer among college students, using the AMD platform and showing how each tool plays a role in the success of her academic life.
The influencer integrated the AMD system into her college everyday life, showing how she used the platform for studying, researching, and other tasks, as well as managing her personal business. She also highlighted the advantages of the platform, such as its speed, performance, and reliability.
The campaign achieved its objectives, with a significant increase in brand awareness and new enrollments among college students. The influencer’s content was engaging, relatable, and resonated with the target audience.