DAZN, a global sports streaming platform, sought to increase app downloads in Argentina and Chile ahead of the highly anticipated Canelo-Yildrim fight. The goal was to leverage local influencers, including boxers and sports journalists, to generate buzz and drive app installations.
DAZN adopted a multifaceted approach, combining organic and promoted efforts to maximize campaign visibility and impact.
Organic Efforts:
- Created high-quality and persuasive content across social media platforms, highlighting the upcoming fight and the DAZN platform’s exclusive streaming rights.
- Optimized content with relevant keywords and hashtags to enhance search engine visibility and organic reach.
- Engaged with boxing enthusiasts and sports fans through interactive social media interactions, fostering a sense of community and excitement.
Promoted Efforts:
- Partnered with prominent local boxers and sports journalists to serve as brand ambassadors and promote the DAZN app.
- Leveraged the influencers’ credibility and reach to amplify the campaign message and drive targeted app installations.
- Utilized social media advertising to strategically target potential customers based on demographics, interests, and online behavior.
DAZN’s successful campaign highlights the power of combining organic and promoted efforts to leverage local influencer marketing effectively. By collaborating with trusted and respected figures within the boxing community, DAZN was able to connect with its target audience authentically and drive meaningful results.
