FedEx, committed to fostering entrepreneurship and supporting small and medium-sized enterprises, launched a contest that sought to recognize and reward those companies that demonstrate innovation, resilience, and commitment to growth. The initiative invited participants to share their entrepreneurial stories through short, creative videos, using the hashtag #FedExEmprende.
To amplify the reach of the contest, FedEx implemented a paid media strategy on Instagram and LinkedIn, targeting a specific audience of entrepreneurs and small business owners. The strategy combined engaging ads with a focus on targeting and campaign optimization, ensuring that the message reached the right audience at the right time using highly credible influencers such as entrepreneurs, Shark Tank hosts, and technology experts.
The result of this combined strategy was a resounding success. The contest generated 2.5 million impressions, reaching a broad audience of potential customers and partners. In addition, 100,000 interactions were recorded, demonstrating a high level of engagement and participation from the audience. Finally, the initiative obtained 4,000 entries, exceeding initial expectations.
