Florida Blue Insurance sought to capture the attention of and impact Florida’s Latino immigrant population by raising awareness of its insurance services. The goal was to leverage the influence of well-known individuals representing six different Latino nationalities and entice the audience to visit Florida Blue’s website to generate leads. To do so, it launched an influencer marketing campaign that focused on the Instagram channel.
Our Solution
To achieve the objectives, we devised a strategic campaign focused on introducing and educating the audience about Florida Blue Insurance. Our approach was to start a conversation to introduce the brand and its offerings, followed by compelling messaging that would encourage the audience to explore the website and entice them to sign up for more information.
To do this, Florida Blue worked with Latino influencers from major social networks, such as Instagram and Facebook. The influencers created content about Florida Blue, such as unboxing videos, product reviews, and health tips.
