Our campaign focused on identifying suitable Latin influencers in Spokane, Medford, Seattle, Portland, and Yakima within the Northwest Pacific Region. Our goal was to promote Ford dealerships, specifically targeting the Hispanic population in these areas. It’s important to note that the Latin community in these cities is relatively smaller than other regions in the USA.
Our primary objective was to find influencers who were fluent in Spanish and had a strong presence in these targeted cities and the ability to engage with their audience genuinely. However, it proved to be a challenging task to find influencers who met all our requirements, including high engagement within our target demographic. To overcome this challenge, we conducted extensive research, reached out proactively, and carefully evaluated each influencer to identify those who could effectively convey our message and resonate with the Hispanic community in these cities.
Despite the difficulties, we successfully established collaborations with influencers who were well-suited to promote Ford dealerships in the Northwest Pacific region and develop meaningful connections with the Hispanic population in these specific cities.