The sales funnel is the name given to the process through which a buyer goes through because it is represented by a cone divided by stages, each of which measures the number of visitors it receives and those who perform the activity we want, the sale of our product or service, and as we move to each stage it is reduced, so that the image reminds us of a real funnel.
We cannot imagine the sales process as a straight line, but rather as a series of stages, each with different characteristics. The sales funnel concept attempts to approach this process. Although each potential customer has its own pace of becoming a real customer, the sales funnel helps to understand the activities that potential customer does.
The world of digital marketing is full of terms that may not be familiar to people who are not related to it. Among these terms is the sales funnel.
A sales funnel is concerned with how information is presented to the public; each section of the funnel represents a stage in which the person progresses from merely a reader who visits our page to a genuine and loyal customer.
In this article, we will look at the importance of a sales funnel in growing your business, its stages, and some key features. We will only look at the first two stages; the rest will be covered in a later article.
The initial two stages of the sales funnel
The sales funnel is an essential tool for any business, allowing them to track and analyze their customers’ journey from discovery to purchase. It consists of five distinct stages, each one leading to the next: awareness, interest, decision, action, and finally purchase. By understanding the customer’s journey through these steps, businesses can optimize their sales process and increase conversions.
Awareness
The first stage of the sales funnel is when people visit your website, so you must devise strategies to entice customers to visit.
Among the strategies you can use to write quality content that interests your visitors and keeps them on your page is to use SEO strategies to make the content more appealing.
Writing quality content is an essential part of any successful online marketing strategy. By using SEO strategies, you can ensure that your content reaches the right audience and increases the chances of converting visitors into customers.
An effective way to use SEO strategies in your content is to create a sales funnel. This involves writing content that leads visitors from initial awareness through to interest, decision-making, and finally purchase. By leveraging the power of SEO, you can ensure that your content reaches the right people at each stage of the funnel and helps convert them into customers.
It is recommended at this stage to include a form where people can enter their information, including their email addresses. Once you have the person’s email address, you will send them articles of interest to them; do not send any sales-related emails until this time.
When you believe you have established a trusting relationship with the customer and the reader regards you as an authority on the subject, you can begin sending them emails offering your product or service.
Interest
A person who has previously received sales emails becomes a potential customer, also known as a lead. A sales email should include a link that takes the lead to our sales page. At this point, the lead has not made a purchase, but we leave the link to our sales page and encourage him to enter it.
A sales funnel is a process that helps to convert potential customers into paying customers. It is an important part of the sales process and involves gathering leads, nurturing them through emails, and finally converting them into paying customers.
For a sales funnel to be successful, it is important to have a good understanding of the customer’s needs and preferences. A sales email should include a link that takes potential customers through the steps of the sales funnel. This includes providing information about your product or service, offering incentives such as discounts or free trials, and ultimately asking for the sale. By providing this link in your email, you can increase your chances of converting leads into paying customers.
The form sent to the lead should request valuable information from them, such as their preferences, purchasing habits, payment methods, and so on. All of this information will assist us in maintaining their trust and positioning ourselves as an authority in their best interests.
It also allows us to determine whether a potential customer can be converted into a paying customer by better understanding their interests and comparing them to our product or service.
If we want our readers to understand our product or service, we can send them an email asking if they want more information or for us to explain the benefits of the product or service.
